With the ever-changing tips and tricks involved in running a successful social media account, it's not always easy to maintain growth and keep your followers interested. Find out how to utilise the before, during and after of VOLTA Basel to step up your social media presence.

1. IT’S ALL IN THE PLANNING

A content plan takes the pressure off producing consistent content or forcing ideas for posts on the spot to fill a void. It might be weekly, or monthly - whichever suits your team best.

2. PROMOTING YOUR GALLERY

VOLTA provides a range of branded social media assets to share to your grids and stories to announce that you’ll be exhibiting with us this year. We encourage you to use these as they’re an easy, visually engaging way to attract new and regular collectors.

Find yours here.

3. STATIC OR VIDEO?

It’s always a good idea to harness the power that video content has as Instagram shifts more towards moving imagery. Reels are now Instagram’s preferred type of post, ensuring those engaging with video content get more visibility and engagement than static posts.

4. AT THE FAIR

Give your followers a behind the scenes glimpse of what you’re getting up to can make them feel involved in your brand. Take some snaps of your set up process and share them to your stories to give visitors a preview of what to expect when they visit your stand.

5. AFTER THE FAIR

As a first post-fair step, send or schedule a post to thank your visitors for stopping by VOLTA. This allows you to drop in details of how they can stay in touch throughout the year and how to reach you if they have any immediate enquiries. We often see our best engagement on 'thank you for visiting' content.